For my application for the Digital Innovation Course at Hyper Island the task was to create something that could solve a problem in society from a commercial point of view.
The app generates customers to EARTH Water and promotes sustainability through gamification.
While traveling in Central-America I noticed that waterwaste was a serious issue. Despite warnings, people took unnecessary long showers, multiple times a day.
I designed an app that measures the amount of water used during a shower. It tells the user if they are sustainable or not. Users can share their score with their roommates or family and try to be the most sustainable of the group.
I attached bottled water brand EARTH Water to the app, since they try to position themselves as a sustainable brand and actively support charities and initiatives that promote clean drinking water, waterwaste and sustainability. It could work together with a campaign where EARTH Water buyers can save for a water-saving shower head for example.
My involvement in this video as a Creative Research Intern at Virtue (VICE) was researching the highlighted cultures, as well as finding interesting cooks/restaurants and the host.
Brandbase developed and produced an exposition and campaign for insurance company Scildon about pension. I did the creative research for it and went around the country to find seven interesting people from seven different generaties. I interviewed them about their views on ‘later’ and so created seven different inspiring stories. Together with photography by Ramona Deckers these stories formed a travelling exposition.
The stories can be read at www.pensioenportretten.nl.
For the #IMoveMe campaign from ASICS I helped out with the creative research. We wanted to create videos around different people with a passion for sports and an inspiring story around that, but not the typical Instagram fitgirls.
For Eristoff Vodka I shot a little video to capture the stage they hosted on the ferry from Amsterdam Centraal to DGTL Festival. I tried to catch the raw vibe of the festival by working with a digital camera without stabilizer.