How do you turn a rather dry topic such as pension funds into something interesting? That was the big challenge we faced when we got the brief for this project.
For Brandbase I developed an exposition and campaign for insurance company Scildon about pension. I worked as a Creative and Researcher on it and went around the country to find seven interesting people from seven different generaties. I interviewed them about their views on ‘later’ and so created seven different inspiring stories. Together with photography by Ramona Deckers these stories formed a travelling exposition.
The stories can be read at www.pensioenportretten.nl.
As a Creative at BrandBase I worked on the concept and launch of sock brand How Many Animals.
When the news broke that the last male northern white rhino died, we felt like we had to do something to support protection of endangered animals.
With How Many Animals we are creating a way to attract attention and contribute to a good cause. How Many Animals is a sustainable sock collection in which endangered species all get their own eye-catching visual and design. Each design is unique, each design presents key information about the specific animal and how many of its species are left. In this way we raise awareness amongst wearers of How Many Animals and everybody who spots these socks ‘in the wild’.
Part of the proceeds of How Many Animals will be donated to initiatives that make a difference (Sea Shepherd, The Thin Green Line and Traffic). The collection is available on the website, in Dutch luxury department store de Bijenkorf and more locations are soon to be announced.
As a Creative at BrandBase I worked on the ABN AMRO Euro Hockey League campaign. The goal was to create awareness of the fact that ABN AMRO is sponsoring this hockey tournament.
We created a campaign for Instagram Stories where we encouraged parents to sign up their kids to walk hand-in-hand with their favorite player during the finale.
I created the concept and co-directed the film. We also created a second version for the ABN AMRO Future Cup, which is the same kind of event, but focused on football.
If the film is not playing correctly (it’s vertical), you can watch it here.
My involvement in this video as a Creative Research Intern at Virtue (VICE) was researching the highlighted cultures, as well as finding interesting cooks/restaurants and the host.
As a Creative at BrandBase I worked on the development of Generation Discover Festival by Shell. Generation Discover is a 5-day event with the goal to introduce science and technology to today’s youth.
I created storylines and activities around different themes such as cities of the future, cyber, sustainability and technology. For the event we partnered with organizations such as the Department of Defense, the police, Samsung and ABN AMRO.
I worked as a freelance Creative Researcher at creative agency Khanna\Reidinga\Faralley\LeBon (KRFL) to help with the development of code school Codam.
Codam is a new education concept that aims to make coding appealing to a broader audience. The brief in short: “Make coding mainstream”.
I created a film where I interviewed audiences that were not familair with coding about their perceptions and expectations of it. These insights were used to develop the campaign and identity of the online school.
Read more about Codam here or on their official website.
I followed Dutch musicians Maydien and Mitchell Yard during the Tokyo stop of their Asia tour. I shot and edited a video for their social media and tried to create a balanced mix between their shows, interviews and the vibes of this impressive city.
I worked as a freelance Creative Researcher at creative agency Khanna\Reidinga\Faralley\LeBon (KRFL) to help with the launch of TRATON, the new name of what used to be Volkswagen Truck & Bus.
I created a research film where I interviewed people from 50 different nationalities, to understand what kind of associations people have with possible new names of the brand.
For my application for the Digital Innovation Course at Hyper Island the task was to create something that could solve a problem in society from a commercial point of view.
The app generates customers to EARTH Water and promotes sustainability through gamification.
While traveling in Central-America I noticed that waterwaste was a serious issue. Despite warnings, people took unnecessary long showers, multiple times a day.
I designed an app that measures the amount of water used during a shower. It tells the user if they are sustainable or not. Users can share their score with their roommates or family and try to be the most sustainable of the group.
I attached bottled water brand EARTH Water to the app, since they try to position themselves as a sustainable brand and actively support charities and initiatives that promote clean drinking water, waterwaste and sustainability. It could work together with a campaign where EARTH Water buyers can save for a water-saving shower head for example.
I recorded this live rendition of Dutch musicians Maydien and Ramon de Wilde performing their song ‘Something Special’.
For upcoming Dutch musician Maydien I shot a recap video of his show in Paris in collaboration with Uniqlo and Roche Musique.