For my application for the Digital Innovation Course at Hyper Island the task was to create something that could solve a problem in society from a commercial point of view.
The app generates customers to EARTH Water and promotes sustainability through gamification.
While traveling in Central-America I noticed that waterwaste was a serious issue. Despite warnings, people took unnecessary long showers, multiple times a day.
I designed an app that measures the amount of water used during a shower. It tells the user if they are sustainable or not. Users can share their score with their roommates or family and try to be the most sustainable of the group.
I attached bottled water brand EARTH Water to the app, since they try to position themselves as a sustainable brand and actively support charities and initiatives that promote clean drinking water, waterwaste and sustainability. It could work together with a campaign where EARTH Water buyers can save for a water-saving shower head for example.
My involvement in this video as a Creative Research Intern at Virtue (VICE) was researching the highlighted cultures, as well as finding interesting cooks/restaurants and the host.
Brandbase developed and produced an exposition and campaign for insurance company Scildon about pension. I did the creative research for it and went around the country to find seven interesting people from seven different generaties. I interviewed them about their views on ‘later’ and so created seven different inspiring stories. Together with photography by Ramona Deckers these stories formed a travelling exposition.
The stories can be read at www.pensioenportretten.nl.
For the #IMoveMe campaign from ASICS I helped out with the creative research. We wanted to create videos around different people with a passion for sports and an inspiring story around that, but not the typical Instagram fitgirls.
For Eristoff Vodka I shot a little video to capture the stage they hosted on the ferry from Amsterdam Centraal to DGTL Festival. I tried to catch the raw vibe of the festival by working with a digital camera without stabilizer.
As a Junior Creative at BrandBase I had the pleasure to work on the concept and launch of sock brand How Many Animals.
When the news broke that the last male northern white rhino died, we felt like we had to do something to support protection of endangered animals.
With How Many Animals we are creating a way to attract attention and contribute to a good cause. How Many Animals is a sustainable sock collection in which endangered species all get their own eye-catching visual and design. Each design is unique, each design presents key information about the specific animal and how many of its species are left. In this way we raise awareness amongst wearers of How Many Animals and everybody who spots these socks ‘in the wild’. Part of the proceeds of How Many Animals will be donated to initiatives that make a difference (Sea Shepherd, The Thin Green Line and Traffic). Everyone who wears items from this unique sock collection will be supporting endangered species and become a king or queen of the jungle themselves!